Before the Beatles, music was commonly appreciated by its album, not individual songs. Singles were very popular and albums were not currently regarded to have specific themes and meanings that tie up each song into one general idea. Although the Beatles had a number of singles that were hits, for the time in Rubber Soul, The Beatles displayed a work that conveyed a message as a whole, rather than through individual songs. Something interesting on the cover of the album is the way the letters are displayed. They appear to be bulging out of their boundaries. Could the artwork reflect how the Beatles were feeling in this time? Did they want to reach out and make change? Also, each band member’s eyes are focused in a different direction on the front cover. This could possibly imply many different ideas or angles to understand something. I think at this point, the Beatles were looking to experiment and be open to new, creative ideas. I think the 60’s culture truly influenced the album.
During this time, teenagers and young adults were being encouraged to rebel and experiment, something that The Beatles show they value. Bob Dylan also largely shaped Rubber Soul, as he was a substantial influence to the band. Interestingly, Bob Dylan is said to be the one who introduced the band to marijuana, which perhaps also helped shape the album’s use of new experimentation and creativity. Rubber Soul was the beginning of a substantial transition away from pop music with little meaning, to music with more creativity and soul. Rubber Soul definitely changed the music industry during the 60’s, and in turn, the time period that was so focused on change and experimentation truly shaped Rubber Soul.
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